MindPower creates customized messaging, learning, and experiences that help organizations launch, merge, transform, grow, and thrive. For more than 10 years, we’ve reframed our clients’ thinking about how to engage and mobilize their people. Our innovative approaches guide our clients to view their trickiest business challenges as opportunities and leverage the good in their people and culture for better impact.Learn More
“We’ve got a great product, but so do our competitors.
How do we differentiate through our people?”
Ignite a culture movement
For this hospitality client, we crafted a multi-year strategy and launch framework.
Our legwork bubbled up valuable themes and bright spots. The grassroots campaign included team member-crafted story sharing, blended learning and live experiences across the entire “chain of influence.”
The result? Locations that used the learning yielded externally-validated lifts of up to 3% in revenue, customer satisfaction and quality.
“Our annual marketing and sales team events follow the same patterns every year.
How can we get more engagement when our teams come together?”
Maximize impact of corporate events
From theming and décor, to keynotes, entertainers and breakout activities, engineered the entire experience to foster motivation, learning, and collaboration to support strategic priorities and desired outcomes.
The result? Standing ovations, rave reviews, and new skills galore for this global pharma organization.
“Our division was restructured. We have a new leader and aggressive growth goals.
How do we move forward boldly as a team?”
Kick start team cohesion
To help this vibrant CPG marketing team come together and move forward fast, we designed a full day of Facilitated Ideation with the end-goal of creating a shared Culture Manifesto and action plan for bringing it to life.
We created and facilitated a series of team activities, aided by visuals and worksheets—and rounded out by music and intermission dancing.
Favorite moments were heartfelt “letters to my manager.”
“Recent service ratings are low. We’re losing market share to competition.
How do we turn our lagging service experience into a competitive advantage?”
Deliver distinctive customer experiences
We led this specialty care provider through a phased experience design process, working backward from customer expectations.
We shined a spotlight on the parts that were working well and implemented learning to support simple practices to reduce friction and create consistency across multiple locations.
The impact? Improvements in both customer and employee satisfaction.
“Our business is complex.
How can we help new employees understand our business and the customers we serve?”
Cultivate business mindfulness
We harnessed the power of visuals and interactive digital storytelling to bring to life a series of consumer scenarios that explored this complex consumer data organization’s business. Scoring and leader boards topped off the experience for a winning combination.
New hires liked it so much, existing employees demanded it, too!
“Our business is changing. Our learning team is struggling to keep up.
How can we evolve our learning approaches to remain relevant and valued?”
Launch a new learning brand
For this cloud software powerhouse, our investigation started with an ethnographic inquiry into the learners—the sales team and channel sales. Our conversations yielded key themes and expectations for how learning could be designed to help them sell in the new business structure.
We consulted with the learning team to guide them in restructuring their learning design and development process.
We gave them a branded model and strategy for evaluating existing courses and creating new solutions that delivered salespeople in-context skills and knowledge.
“We merged three organizations with three different selling models.
What’s the right sales approach for everyone?”
Embrace a new way of selling
This healthcare organization sought to solidify its position as the leader in their complex market.
We’ve helped this client craft an entire insight selling ecosystem, including team-based learning materials, e-learning reinforcement and coaching. And we aren’t done yet.
Next up? Aligning the marketing and product development teams’ messaging and offerings to maximize sales results.
“It takes 30 slides to explain what our new department’s responsibilities.
Even after the presentation, others still don’t quite understand what we do. ”
Simplify complex messages
We offer our clients a fresh lens through which to view their communications.
For this group purchasing organization, we built a motion-graphic video using a brand-aligned infographic, which increased understanding and made for a more interactive presentation.
“We want greater team and customer engagement.
What’s a new and effective approach for bringing out the best in our people?”
Lead with positive presence
Only the best make it to the bright lights of Broadway!
For the past few years, we’ve studied the intersection of live musical theater experience, the personal “it factor” of Broadway lead performers and the neuro-impact of music. Our fascinating findings have wide-reaching implications for the business world.
We use our research to shape a unique leadership frameworks and approaches that inspire leaders, activate teams, and shape personal effectiveness.